On June 14 every year, the global community marks the World Blood Donor Day; where unpaid donors voluntarily provide blood to those that need them most around the world The Kenyan National Blood Transfusion Service (KNBTS) now notes that blood Type O negative is the most needed right now. “If you've ever considered donating blood, now is the time to take action. We aim to collect 500,000 pints this year, World Health Organization requires we collect at least 1% of the Kenyan population. Last year we collected 298,000 units,” noted Festus Koech, KNBTS regional manager. Despite the ongoing blood shortage, Koech notes an increase in donation from 40 per cent to 70 per cent of the demand.