Key moments
In a significant development for streaming services in Africa, MultiChoice has announced that Showmax will cease operations on April 30, 2026, as it transitions its content to the new platform, DStv Stream. This move aims to consolidate the company’s streaming offerings and retain existing customers amidst a rapidly evolving digital landscape.
The transition comes with a promise of enhanced viewing options for subscribers. DStv Stream will feature over 100 live channels and provide full access to SuperSport, including coverage of the Premier League. Showmax Originals, which have been pivotal in showcasing African storytelling, will also be available on the new platform, marking a continuation of the content that many viewers have come to appreciate.
To facilitate this transition, existing Showmax users are being offered a free trial of DStv Stream Compact until May 30, 2026. After the trial period, subscribers can continue their service at a significantly reduced rate of KES 550 per month for the first 12 months, compared to the standard price of over KES 4,000. This promotional offer represents a substantial discount, making it an attractive option for users looking to maintain their streaming access.
However, not all Showmax users will benefit from the trial. Existing DStv customers who already receive Showmax through their subscription will not be eligible for the free trial and will need to actively sign up for DStv Stream, creating a new profile to access the service. This requirement has raised questions about the ease of transition for current customers.
As part of the new platform, DStv Stream will include features such as offline downloads and a ‘Watch From Start’ option, enhancing the user experience. The new Showmax section will offer a mix of local and international programming, catering to a diverse audience. The shutdown of Showmax marks the end of an era for one of Africa’s most prominent streaming services, which has played a crucial role in the region’s media landscape.
Industry experts note that this transition reflects a broader trend toward consolidation in streaming services, as companies seek to streamline their offerings and improve customer retention. The objective, according to MultiChoice executives, is to ensure continuity for users, with Willington Ngwepe stating, “The objective is continuity, with the combined platform carrying forward Showmax Originals alongside a broader on-demand library.” Nzola Miranda, another executive, emphasized the impact of Showmax, saying, “Showmax helped unlock a wave of world-class African storytelling.”
As the transition approaches, customers who choose not to migrate to DStv Stream will have the option to request refunds for any unused portions of their Showmax subscriptions. Details remain unconfirmed regarding whether audiences will perceive added value in DStv Stream compared to Showmax, as the streaming landscape continues to evolve.
