Airtel’s rollout includes over 400 buildings connected to its Xtreme Fibre service across Nairobi and other towns. The company offers a 15 Mbps plan for KES 2,000 and a 100 Mbps plan for KES 5,000. Both residential and business users benefit from zero installation fees.

Currently, Safaricom leads the fixed internet market with a 34.9% share. Jamii Telecommunications follows with a 20.1% share, while Wananchi Group holds 11.1%. Poa Internet and Ahadi Wireless have market shares of 10.7% and 9.0%, respectively.

Airtel is focusing on multi-dwelling units to maximize connectivity within buildings. The company’s strategy relies on fibre-to-the-building technology, allowing a single connection to serve an entire apartment block.

Industry analysts believe Airtel’s competitive pricing could entice customers away from established providers. Airtel is betting that lower prices and faster installation can prise customers away from Safaricom.

Observers note that the success of Airtel’s strategy will depend on how effectively it can expand its network and maintain customer satisfaction amid rising competition in the telecom market.

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Key changes:

• New FUP limits for packages are 1.5TB for Bronze, 2TB for Silver, and 5TB for Gold, with Diamond and Platinum packages set at 7TB each.
• The Bronze package speed increased from 15 Mbps to 40 Mbps.
• The Silver package speed increased from 30 Mbps to 60 Mbps.
• The Gold package speed increased from 80 Mbps to 150 Mbps.
• Prices for all Home Fiber packages remained unchanged despite these speed increases.

Prior to this adjustment, Safaricom had raised the FUP limit to a flat 15TB across all tiers in November 2025. This earlier increase allowed customers to settle into new expectations. Yet, the recent cuts have left many feeling blindsided. One customer remarked, “The faster your connection, the quicker you hit the wall.” This reflects the frustration among users who now face significantly lower data limits.

Safaricom currently leads Kenya’s fixed internet sector with a market share of 34.9%. The drastic reduction in FUP limits could impact its competitive position as users express dissatisfaction. Officials have not clarified the discrepancy in Platinum post-FUP speeds, which reportedly varies between 25 Mbps and 50 Mbps.

Safaricom’s strategy appears aimed at managing network congestion while maintaining competitive pricing. However, without clear communication, customer trust may erode. The telecommunications landscape in Kenya remains dynamic as providers adjust offerings to meet changing demands.

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