President William Ruto delivered a heartfelt speech at the Kalasha Awards on May 2, 2026, at the Kenyatta International Convention Centre in Nairobi. He apologized to his daughter, Chepng’etich, for discouraging her from pursuing a career in film. This personal admission underscored his broader commitment to supporting the creative industry.
During his address, Ruto announced that 30% of government advertising would be allocated to creative platforms. This move aims to bolster the creative economy and provide more opportunities for young talent. He emphasized the importance of this sector in Kenya’s economic transformation agenda.
The Kalasha Awards is an annual event that honors creatives in the film industry from East and Central Africa. This year, approximately 3,000 delegates attended, representing around 30 countries. Ruto’s administration recognizes that fostering local talent is essential for cultural growth and economic development.
In another significant announcement, Ruto pledged to increase the prize money for Kalasha winners from KSh 200,000 to KSh 500,000. He also directed the National Treasury to explore incentives for international producers to shoot content in Kenya. These initiatives aim to attract more investment into the local film industry.
A Creative Economy Office has been established at State House to coordinate reforms in this sector. Ruto stated, “I can confirm that the government has the resources to support and partner with creatives, who tell our stories.” His administration aims to empower youth by unlocking their potential and expanding opportunities in the arts.
Reactions from attendees were overwhelmingly positive. Many praised Ruto’s personal connection to the creative community and his commitment to fostering local talent. The increased funding and support measures are expected to have a significant impact on emerging filmmakers.
Ruto concluded by congratulating all winners across various categories at this year’s ceremony. His focus on youth talent and government support positions Kenya as a growing hub for creativity in Africa.
